Media Advertising
Connect with Dental Managers Through Media
Explore our media advertising opportunities.
Gain access to our database of thousands of dental leaders and practice managers. We offer the exclusive opportunity to reach these decision-makers through channels they follow and trust.
Each of our media advertising opportunities is customized to best represent your brand and get your offering in front of your target audience.
AADOM media advertising includes:
The OBSERVER Magazine
“The Official News Magazine for Dental Team Leaders.”
The OBSERVER, AADOM’s fully-digital, cutting edge publication has a loyal readership of over 34,000 digital, and a growing number of management subscribers to our exclusive print edition.
Our membership views The OBSERVER as a true resource. Data gathered via AADOM surveys shows that dental team leaders keep their OBSERVER downloads and hard copies as reference guides for past articles and new products. Published three times a year.
Here are the various ways your business can get featured:
Full Page, Full Color ad in all three editions (Best Value!)
Full Page, Full Color ad
Paid Advertorial Article
Half Page, Full Color ad
1/4 Page, Full Color ad
Be featured for 30 days on the top-visited page on dentalmanagers.com and gain new leads.
Get your educational resource in front of AADOM’s audience AND follow up with the leads! Your educational resource will be featured as a part of our Test Drive campaign for one month on AADOM’s website and will also be featured on AADOM’s social (36K+ followers) and in our This Week at AADOM e-newsletter (34K+ subscribers). At the end of the month-long campaign, we will also share our test drive leads’ email addresses with you for follow-up.
Quick Stat: The homepage is the highest viewed page on the AADOM website.
Price: $5,500 for 30 Days
“The Official News Magazine for Dental Team Leaders.”
AADOM’s e-newsletter, This Week at AADOM, is delivered to over 34,000 manager inboxes!
This resource highlights the current week’s dental and practice management related news stories. This condensed publication simplifies having to search for relevant news stories.
AADOM Hot Deals
On the first Tuesday of every other month, 34K+ subscribers will receive your HOT DEAL delivered to their inbox with a link to your landing page. Your HOT DEAL will also be featured for two months on our Hot Deals landing page which is promoted on social media and in our email newsletter.
Some key features:
Per Company/Eblast $750
Buy Five, Get One FREE! $3,750
AADOM eBlasts
Hit your target as AADOM delivers an eBlast for you. A custom- designed Email Blast sent from us to our database which includes our members (over 42,000 unique contacts). Content must be approved by AADOM.
“Sponsoring AADOM education is one of the best investments we have ever made! We have been blown away by the number of inquiries we have received since implementing our AADOM marketing plan.”
– AADOM Sponsor Testimonial
The average open rate for AADOM eblasts is 32%, 10-15% higher than industry averages.
Prices:
*All eBlasts will be denoted as Sponsored Specials with mandatory placement above the banner.
**Delivered to members only.
Media Hub Blog Post With Backlinks
Write an office manager-focused article that will be featured on AADOM’s popular Media Hub, which gets an average of 7,800+ views each month.
Price: $1,650
Buy 3, get one free! $4,950
AADOM Corporate Membership
This package is a great way to introduce your business to the AADOM community! It includes:
Pricing: $1,650
Be our “Featured Corporate Member” for a month! Includes:
Pricing: $975
AADOM Virtual Events
Not only will AADOM host your event but we’ll help maximize your reach too!
Let AADOM drive viewers to your virtual event supporting office manager education. AADOM virtual events are promoted via the AADOM Media Hub, Events Calendar, Social Media posts, This Week at AADOM weekly electronic newsletter, and text messages.
Leaders in dental practice management LOVE learning from industry experts like you! AADOM offers a variety of platforms to share your education and expertise live, on-demand, and on-the-go.
All webcasts and podcasts:
Contact Karin for more information.
| Media Offering | Package 1 Lead Gen |
Package 2 Awareness |
Package 3 Impact |
|---|---|---|---|
|
Exhibitor Level Booth Space at AADOM Conference
Showcase your products and services at AADOM’s annual Dental Management Conference |
X | X | X |
|
Full OBSERVER Page Ad
Digital readership of over 25,000 |
X | X | |
|
HOT DEALS - Full Year (6)
Deliver your HOT DEAL to 34K+ subscribers |
X | X | |
|
Quickcast
Co-branded livestreamed virtual event |
X | ||
|
Lead Gen Campaign
Get your resources in front of AADOM's audience AND follow up with the leads! |
X | ||
|
Sponsored Blog Post on AADOM's Media Hub
Your article is also featured on AADOM's homepage, e-newsletter, and on social media platforms. |
X | ||
|
Corporate Membership
|
X | X | X |
| Value Savings Cost |
$19,645 $1,965(10%) $17,680 |
$14,695 $1,470(10%) $13,225 |
$9,295 $930(10%) $8,365 |
Target the best of the best with direct mail sent from AADOM’s mailhouse to a customized list of our members, tailored specifically to meet your business’s needs.
Options: National, Regional, Local, Members only.
$5,500 + the cost of mailing.
AADOM Radio Podcast
Practice leaders listen on the go! Be part of their educational journey with your very own AADOM Radio PODcast. AADOM PODcasts are available on the AADOM Media Hub, Spotify, Apple Podcasts, and Google Podcasts. The AADOM Radio PODcast has 108,000+ downloads and counting!
PODcast Recording $1,650/recording
PODcast Recording + Whitepaper $2,200
QUICKcast to PODcast $1,100 (Audio Recording of LIVE presentation to PODcast)
Harness the power of AADOM’s website with a full page dedicated to YOUR education and resources for office managers!
Education Hall $11,000
Education Hall with Quarterly Content Updates $13,750
Yearly Auto-Renewal with One Update $8,250
Yearly Auto-Renewal with Quarterly Updates $11,000
Speak with National Strategic Account Manager, Karin Bennett to explore how you can partner with AADOM.
Let’s Get Social
Harness the power of AADOM’s robust social media presence with your own message. Our members love to interact and connect via:
Facebook Click to open the page of Facebook 21,900+ followers
LinkedIn Click to open the page of LinkedIn 10,500+ followers
Instagram Click to open the page of Instagram 4,300+ followers
YouTube Click to open the page of YouTube 1,140+ subscribers
Become part of the conversation with branded posts and videos.
30-day social media post (static or video, featured on Facebook, Instagram, and LinkedIn – limit 4/month) $1,000
30-day Facebook ad (video or static) $1,200